|trendSCAN September 2011|
|Written by Administrator|
|Wednesday, 02 November 2011 12:13|
In this version:
Did You Know?
Quick information of Interest/Assistance
This Year’s Entering College Freshmen
Since 1998, Beloit College has released the Freshmen Mindset List. Compiled by the college’s Public Affairs Director and a Professor of the Humanities, Nief and McBride respectively, this list was initially developed to remind faculty and staff to be more aware of potentially dated references when speaking with students.
Take a look at what follows… Mindset 2015, a listing of cultural norms for entering college freshmen most of them born in 1993:
Oh well, the list goes on. You know “yadda, yadda, yadda” that expression used to shorten stories and explanations has always been a part of their conversations.
Just to remind you how life changes and the references along with them…
The class that entered Beloit and other colleges in the United States in the fall of 1998 when the list originated…
…didn’t recall the Reagan era and never knew he had been shot
…didn’t remember the Space Shuttle Challenger blowing up
…always lived in a world that included AIDS
… Most had never seen a TV set with only 13 channels OR a black & white TV.
…Cable had always been a standard part of life.
…VCRs yes, Beta????
Members of that entering freshmen class from the fall of 1998 are now 35 year olds. They likely work with you so don’t reminisce about ‘watching cartoons on Saturday mornings’. They will likely wonder why you couldn’t just watch them every day.
Have you ever heard of the term “urban acupuncture”? Most people have not, but it is a trend that is beginning to transform life in urban areas right now and for the coming decade.
What is it?
It’s an approach initially introduced by a Finnish architect that suggests large scale urban projects involving acres of space and massive resources will give way to urban renewal projects that take a more localized, community approach.
Consider the following
Trend or Fad?
Is this just the flavor of the month or is it something more lasting. Southern the LA architect, reminds us that there are cities that have benefited from such localized development for decades now. He cites Berlin, Germany where the ownership of lots vacant after World War II was difficult to identify. These unclaimed lots became and remain playgrounds, pocket parks, urban forests, or even benches to sit upon. And World War II ended decades ago.
Source: Guardian Professional Network, for guardian.co.uk on Thursday 21st July 2011 14.30 UTC
California’s Connection between Boomers and Immigrants
What, if anything, might be the relationship between California’s baby boomers and the immigrants that have flocked to the California borders?
Four years ago, Dowell Myers, a demographer at USC, projected that in the future that people may be less worried about too many illegal Mexican immigrants and more concerned about educating the Mexicans already residing in the state.
Over the past four years, the U.S. population of illegal immigrants has declined from approximately 12 million to 11 million. Why?
Impact and Changes due to Demographics
Who will the new workers be?
Who will purchase and occupy the newly vacated houses? The irony of that question is reflected in the title of the article sourced for this information: Who Will Buy Grandma’s House?
Some of the answers to those questions may be found by recent economic and demographic information from both countries, the United States and Mexico, which reveal the following:
What then do these numbers and changes in percentages mean for California?
That the older, white retirees and the younger immigrant population may indeed need to re-work their relationship between the two groups to ensure a viable future for all.
TIPs (Trends into Practice)
Parks and recreation can play a crucial role in the development and adult success of young people. Programming and supports to keep Latinos in school and succeeding in life is potentially a market position that addresses the critical, societal needs of California
The Boomerrangers – Home Again
A few years back there was talk about a ‘boomerang generation’ but such recollections are overwhelmed by the new groups referred to as ‘boomerrangers’.
What do we or should we know about this group of youth returning home?
According to Luminosity Marketing, there are two primary segments within this group: the ‘Savvy Savers’ and the ‘No Choicers’.
Other insights about this group include
Source: The Lempert Report, August 2011
TIPs (Trends into Practice)
Here’s a ready-made group of participants and future supporters for parks and recreation. Informal, perhaps co-ed, sports nights, mini-evening workshops, space for young adults with like interests to gather and even volunteer opportunities are all options for this group
Who’s Who at Fitness Clubs – Info from IHRSA
In late August, IHRSA, the International Health, Racquet, and Sports Club Association, released its IHRSA Health Club Consumer Report: 2011 Health Club Activity, Usage Trends & Analysis. This report is available for purchase from IHRSA but their initial press release provides some insight into the demographics and trends within the industry for this current year.
The profile of the typical health club member includes:
This information was based upon 38,742 online interviews of a national sample of individuals and households.
The ‘Obesogenic’ Environment
Is there even such a world as ‘obesogenic’?
The term, obesogenic, has apparently been around since 1996 and is just now coming into more common usage. According to World Wide Words, obesogenic…
…consists of the joining of two words, obese plus genic; genic means something tending to generate or create.
It refers to conditions that lead people to become excessively fat — a worrying trend in developed countries, especially among young people, who are eating too much of the wrong things and not taking enough exercise. The problem is variously put down to social causes (too many sedentary pursuits available; fear that the outdoors in cities is dangerous, leading to less cycling, walking and running about) or to the results of our consumer lifestyle (eating pre-prepared meals that contain excessive sugar and fats).
A recent New York Times article references this word in an article about the underlying reasons for the ‘growing’ trend in obesity in the United States and other developed countries. An obesegnic environment refers to the primary environmental forces such as the economic interests of the food and beverage industries and the way our communities have been built to make walking an unnatural part of today’s world as the basis for this trend.
Apparently the onset of these conditions first surfaced back in 1900 when the energy required for daily living decreased substantially. The weight of Americans remained fairly stable until the 1970 which a team of obesity researchers refer to as the “tipping point. This tipping point resulted in the calorie imbalance going beyond just weight gain and leading to the obesity epidemic we currently face.
The article goes on to cite vending machines, TV commercials, television watching, convenience foods, and the growth and popularity of the suburbs among the elements of an obesegnic environment.
Source: New York Times, September 2011
trendSCAN© is created by Dr. Ellen O'Sullivan at www.ellenosullivan.com Please feel free to share interesting trend information with her as well.
|Last Updated on Wednesday, 02 November 2011 12:21|