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COMMUNICATE

Communicate the vision and value of parks and recreation to staff, community leaders, stakeholders, and partners to raise awareness of park and recreation services and benefits.

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Parks Make Life Better!® Branding Campaign 

The goal of the Parks Make Life Better!® branding campaign is to raise awareness of the benefits of parks and recreation throughout California and to raise the status of parks and recreation as an essential community service. When all 525 park and recreation agencies in California unite under one banner and communicate clearly and concisely the key messages of the Parks Make Life Better!® branding campaign, we will reach our brand objectives:

  • Build loyalty for parks and recreation services
  • Heighten the profession's bargaining power and independence
  • Stimulate growth
  • Attract talented people to the profession
  • Involve the public
  • Gain greater resources and support

Find more info on our Parks Make Life Better!®  campaign

    

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