COMMUNICATE

Communicate the vision and value of parks and recreation to staff, community leaders, stakeholders, and partners to raise awareness of park and recreation services and benefits.

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Report Shows Opportunities to Strengthen State Policies for Physical Activity in Daily Life

 A new report out from the Safe Routes to School National Partnership and the YMCA of the USA, Making Strides: 2018 State Report Cards on Support for Walking, Bicycling, and Active Kids and Communities, analyzes state policy in all 50 states plus the District of Columbia to provide a snapshot of each state’s support for walking, biking, and physical activity. The report cards look at 27 indicators of support across four key areas:  Complete Streets and Active Transportation, Safe Routes to School and Active Transportation Funding, Active Neighborhoods and Schools, and State Physical Activity Planning and Support.  Read More...

Download the full report
How to use this report
How California ranks

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Parks Make Life Better!® Branding Campaign 

The goal of the Parks Make Life Better!® branding campaign is to raise awareness of the benefits of parks and recreation throughout California and to raise the status of parks and recreation as an essential community service. When all 525 park and recreation agencies in California unite under one banner and communicate clearly and concisely the key messages of the Parks Make Life Better!® branding campaign, we will reach our brand objectives:

  • Build loyalty for parks and recreation services
  • Heighten the profession's bargaining power and independence
  • Stimulate growth
  • Attract talented people to the profession
  • Involve the public
  • Gain greater resources and support

Find more info on our Parks Make Life Better!®  campaign 

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