Marketing and Communications Award of Excellence

This award recognizes excellence in print, audio visual or electronic communications that (1) externally promote the agency’s public parks, facilities, recreation or leisure services programs and have successfully demonstrated an increased level of public awareness or (2) are used to enhance the agency’s internal communications to staff, policy makers, or current program participants.

One Excellence Award may be awarded in each category and each class. Project must have been completed between November 1, 2017 and October 31, 2018.

Categories

Digital Media-Videos

Entry can include television, public service announcements or informational videos

Digital Media-Web/Social Media

Websites, social media, blogs, new/emerging platforms or mobile device app development

Print Publication or Materials

Entry can include agency guides, program or facility brochures that promote general programs, specialty programs or special events whether for a single program or event or for a series of related events such as a concert series, facility guides, annual reports, etc.

Marketing Campaign

Entry utilized a variety of promotional items (ads/print materials/promotional items, or social media) targeted to promote a specific agency event, program or facility. An itemized list explaining how each item was used in the campaign is required. Individual items used in the campaign may not be entered as single items in other categories.

Class 

(Based on Population Served)
  • Class 1 - up to 50,000
  • Class 2 - 50,001-125,000
  • Class 3 - 125,001 to 250,000
  • Class 4 - 250,000 +

Evaluation Criteria

Challenge: Describe the marketing and/or communications challenge or goals the entry addressed. [250 word maximum] (20 pts)

Resourcefulness: Extent the entry reflects creative vision, artistic aptitude, innovative graphic design, and was aesthetically pleasing. Describe the role of staff or community focus groups, if any, during the development phase. [400 word maximum] (25 pts)

Execution: Extent the entry communicated consistent and effective message(s) that supported the goal(s) of the marketing/communications effort. [400 word maximum] (20 pts)

Accomplishment: Extent the entry resulted in a noticeable positive change, increased participation or attendance or significantly advanced awareness of park and recreation services in the community. Include reference to analytical tracking tools or reports if available. [400 word maximum] (25 pts)

Mission: Extent the entry organized and communicated a consistent and effective message that supports the mission of the profession and / or promotes the Parks Make Life Better!® campaign. [250 word maximum] (10 pts)

Congratulations to our
2017 Marketing & Communications Award Winners!

Marketing Campaign, Class 1
Pleasant Hill Recreation & Park District for Tinkers and Thinkers Innovation Faire
Marketing Campaign, Class 2
City of El Monte for City of El Monte Captures the Spirit
Marketing Campaign, Class 3
City of Garden Grove for Re:Imagine Garden Grove - Open Streets
Marketing Campaign, Class 4
City of Riverside for Capture Riverside Photo Contest
Digital Media - Video, Class 1
City of Burlingame for Come Play! Burlingame Parks & Recreation Department Promo Video
Digital Media - Video, Class 2
Greater Vallejo Recreation District for Belly Flops with the Cops
Digital Media - Video, Class 3
City of Fremont for Aqua Adventure - Are You Ready Kids?
Digital Media - Video, Class 4
County of San Diego for Ask An Expert
Digital Media - Web/Social Media, Class 1
City of Manhattan Beach for Ride the Social Wave
Digital Media - Web/Social Media, Class 2
City of Mission Viejo for MVLife App
Digital Media - Web/Social Media, Class 3
City of Pasadena for Human Services and Recreation, Parks and Facilities Website
Digital Media - Web/Social Media, Class 4
County of Los Angeles for P&R Online Magazine
Print Publications, Class 1
City of Manhattan Beach for Manhappenings
Print Publications, Class 2
City of Perris for On Track in Perris Newsletter
Print Publications, Class 3
City of Sunnyvale for New Camp Sunnyvale - Sunnyvale Splash Brochure
Print Publications, Class 4
City of Riverside for Explore Riverside / Parks, Recreation and Community Services Department Activity Guide

Check out our Awards Banquet photo gallery here!