Marketing and Communications Award of Excellence

This award recognizes excellence in print, audio visual or electronic communications that (1) externally promote the agency’s public parks, facilities, recreation or leisure services programs and have successfully demonstrated an increased level of public awareness or (2) are used to enhance the agency’s internal communications to staff, policy makers, or current program participants.

One Excellence Award may be awarded in each category and each class. Project must have been completed between November 1, 2015 and October 31, 2016.

Congratulations to our
2016 Marketing & Communications Award Winners!

Marketing Campaign, Class 2
City of Carlsbad for Alga Norte Community Park Marketing Campaign
Marketing Campaign, Class 3
City of Sunnyvale for Park and Recreation Month Marketing Campaign
Marketing Campaign, Class 4
Sacramento County Regional Parks for Life Looks Good on You
Digital Media - Video, Class 2
Chico Area Recreation and Park District for Chico Creek Nature Center Video Promotion
Digital Media - Video, Class 4
County of San Diego for Annie's Canyon Trail Video
Digital Media - Web/Social Media, Class 2
Chico Area Recreation and Park District for CARD Summer Camps Social Media Promotion
Digital Media - Web/Social Media, Class 3
City of Rancho Cucamonga - Victoria Gardens Cultural Center for Lewis Family Playhouse Mobile App
Digital Media - Web/Social Media, Class 4
County of Los Angeles Department of Parks and Recreation for Comprehensive Parks and Recreation Needs Assessment
Print Publications, Class 1
City of Orinda for Summer Camps Guide - Choose Your Own Adventure
Print Publications, Class 2
City of Burbank for Pokemon Go

Categories

Digital Media-Videos

Entry can include television, public service announcements or informational videos

Digital Media-Web/Social Media

Websites, social media, blogs, new/emerging platforms or mobile device app development

Print Publication or Materials

Entry can include agency guides, program or facility brochures that promote general programs, specialty programs or special events whether for a single program or event or for a series of related events such as a concert series, facility guides, annual reports, etc.

Marketing Campaign

Entry utilized a variety of promotional items (ads/print materials/promotional items, or social media) targeted to promote a specific agency event, program or facility. An itemized list explaining how each item was used in the campaign is required. Individual items used in the campaign may not be entered as single items in other categories.

Class 

(Based on Population Served)
  • Class 1 - up to 50,000
  • Class 2 - 50,001-125,000
  • Class 3 - 125,001 to 250,000
  • Class 4 - 250,000 +

Evaluation Criteria

Challenge: Describe the marketing and/or communications challenge or goals the entry addressed. [250 word maximum] (20 pts)

Resourcefulness: Extent the entry reflects creative vision, artistic aptitude, innovative graphic design, and was aesthetically pleasing. Describe the role of staff or community focus groups, if any, during the development phase. [400 word maximum] (25 pts)

Execution: Extent the entry communicated consistent and effective message(s) that supported the goal(s) of the marketing/communications effort. [400 word maximum] (20 pts)

Accomplishment: Extent the entry resulted in a noticeable positive change, increased participation or attendance or significantly advanced awareness of park and recreation services in the community. Include reference to analytical tracking tools or reports if available. [400 word maximum] (25 pts)

Mission: Extent the entry organized and communicated a consistent and effective message that supports the mission of the profession and / or promotes the Parks Make Life Better!® campaign. [250 word maximum] (10 pts)