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Parks Make Life Better!® Branding Campaign 

The goal of the Parks Make Life Better!® branding campaign is to raise awareness of the benefits of parks and recreation throughout California and to raise the status of parks and recreation as an essential community service. When all 525 park and recreation agencies in California unite under one banner and communicate clearly and concisely the key messages of the Parks Make Life Better!® branding campaign, we will reach our brand objectives:

  • Build loyalty for parks and recreation services
  • Heighten the profession's bargaining power and independence
  • Stimulate growth
  • Attract talented people to the profession
  • Involve the public
  • Gain greater resources and support

This campaign is far more than just placing the Parks Make Life Better!® logo on your activity guide or staff shirts. It is a movement that relies on every staff person who has any contact with the general public to understand that his/her actions help shape the brand that is Parks Make Life Better!® .

CPRS has created a wealth of information and resources on branding parks and recreation. Please find below the information you need to start or continue your work on the brand Parks Make Life Better!® .

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The Parks Make Life Better!® logo is a service mark and is the property of the California Park & Recreation Society (CPRS). CPRS grants use of the Parks Make Life Better!® logo to individual and agency CPRS members upon return of a Logo Use Agreement signed by a CPRS member. 


Key Messages
Messages to help you communicate the important role your agency plays in how Parks Make Life Better!®.  


Branding ToolKit
An informative document explaining the branding process, research, key messages and description of the tools. 


Agency Samples
Download sample documents that California park and recreation agencies are using in their communities to communicate the Parks Make Life Better!® branding campaign.


Community-Focused PowerPoint Presentation
PowerPoint presentation with photos, key messages and logo. Can be customized with your ageny's information. In English click here, In Spanish click here.


July is Parks Make Life Better!® Month Resolution
Sample resolution to use for your city council, board or commission to adopt July as Parks Make Life Better!® month. 


July is Parks Make Life Better!® Month Ticket Program
At various times of the year, amusement parks, museums and professional sport teams offer discounted ticket programs to park and recreation agencies to offer to their communities.  CPRS will post offers here during the year, so check back often to see what is new.


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Parks Make Life Better!® Store

In the online store you will be able to:

  • order BULK items (bulk wearables), such as Parks Make Life Better!® staff shirts, hats, jackets, etc.
  • order SINGLE items (just in time apparel e-store), such as a single jacket or polo, with Parks Make Life Better!®, CPRS or even your own agency logo on it
  • order other promotion items, such as pens, lunch bags, thumb drives… just about anything, with Parks Make Life Better!® or your agency logo