District 3

Good Morning! Question for any organizations that have a municipal run theatre (ours is spelled with an re on the end). Does anyone add on an additional fee for tickets, and if so, what is the fee used for? 

Danville is currently playing around with the idea of adding a $1 to each ticket sold through our site and Box Office for maintenance and improvements to our aging theatre. We got the idea from City of San Ramon (Thanks Adam!) 

Looking to see if anyone else does something like this! Any insight would be much appreciated! 

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Jessica Wallner
Recreation Superintendent
Town of Danville
Danville CA
(925) 314-3426
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Hi Jessica, at our Lesher Center for the Arts (also with "-re" theatres) we adopted all-inclusive pricing in July 2024, meaning you only pay the displayed ticket price. There are no additional fees, no matter how you purchase, and this will remain true as we move into our new ticket-selling platform (we are moving to Spektrix from Showare). 

We used to charge a $3-6 fee/ticket convenience fee for maintenance and operations (the amount depended on ticket price), which was charged for phone and online orders (not in-person).

This inclusive pricing model complies with SB 478 (Honest Pricing Law) and our patrons are content with the lack of fees, even though it means the ticket prices might be a little higher. I'm attaching a Ticketing Fee Structure for you to review... let me know if you have questions!

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Elizabeth Orcutt
Community Relations Manager
City of Walnut Creek - Arts + Recreation
Walnut Creek CA
(925) 943-5850
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Hi Jessica,

We have a $3 processing fee built into the ticket cost when patrons visit our website. It is intended to help chip away at expenses like staffing, tech equipment, and facility equipment (tables/chairs), though it does go back into the general fund. Moreover, we do have our 2.5% credit card fee, which our council approved and began collecting on January 1, 2025; cash/checks are therefore exempt.

I hope this information helps. Feel free to reach out. I am rather new and still learning so if I don't know the answer, I can find out.

Sincerely,

Julian Mireles

he/him/his (what's this?)

Recreation Supervisor

Library and Recreation Department

Tuesday- Saturday

D: 925-931-3474

jmireles@cityofpleasantonca.gov

City of Pleasanton | P.O. Box 520, Pleasanton, CA 94566------------------------------