2020 Marketing & Communications Award of Excellence

Marketing & Communications Award of Excellence
2020 Award Recipients

Cordova Recreation & Park District

CRPD Community Pool Video

Cordova Community Pool Outreach
Digital Media - Video, Class 1

City of Daly City

Daly City Recreation - SLICED

Daly City Recreation - SLICED
Digital Media - Video, Class 2

City of Los Alamitos

Los Alamitos Social Media

Los Alamitos Recreation Social Media
Digital Media - Web/Social Media, Class 1

City of Santa Cruz

Santa Cruz Halloween Horrors Film Competition

Halloween Horrors Film Competition
Digital Media - Web/Social Media, Class 2

East Bay Regional Park District

#LoveEBRPD

#LoveEBRPD Social Media Campaign
Digital Media - Web/Social Media, Class 4

City of Manhattan Beach

Healthy at Home

Healthy at Home
Marketing Campaign, Class 1

Jurupa Community Services District

Friday Flicks & Food TrucksJCSD's Friday Flicks & Food Trucks
Marketing Campaign, Class 2

City of Sunnyvale

Hands on the Arts

Hands on the Arts at Home
Marketing Campaign, Class 3

East Bay Regional Park District

EBRPD Covid 19 Campaign

COVID-19 Communications Campaign
Marketing Campaign, Class 4

Jurupa Community Services District

JCSD Summer Eastvale Edition

Rising Together, A New Dawn of Recreation
Print Publication, Class 2

City of Escondido

Escondido Recreation Guide

Recreation Guide
Print Publication, Class 3

About the Marketing & Communications Award

This award recognizes excellence in print, audio visual or electronic communications that (1) externally promote the agency’s public parks, facilities, recreation or leisure services programs and have successfully demonstrated an increased level of public awareness or (2) are used to enhance the agency’s internal communications to staff, policy makers, or current program participants.

One Excellence Award may be awarded in each category and each class. 

Evaluation Criteria for the Marketing & Communications Award

Challenge: Describe the marketing and/or communications challenge or goals the entry addressed. [250 word maximum] (20 pts)

Resourcefulness: Extent the entry reflects creative vision, artistic aptitude, innovative graphic design, and was aesthetically pleasing. Describe the role of staff or community focus groups, if any, during the development phase. [400 word maximum] (25 pts)

Execution: Extent the entry communicated consistent and effective message(s) that supported the goal(s) of the marketing/communications effort. [400 word maximum] (20 pts)

Accomplishment: Extent the entry resulted in a noticeable positive change, increased participation or attendance or significantly advanced awareness of park and recreation services in the community. Include reference to analytical tracking tools or reports if available. [400 word maximum] (25 pts)

Mission: Extent the entry organized and communicated a consistent and effective message that supports the mission of the profession and / or promotes the Parks Make Life Better!® campaign. [250 word maximum] (10 pts)

Marketing & Communications Award Categories

Categories

Digital Media-Videos

Entry can include television, public service announcements or informational videos

Digital Media-Web/Social Media

Websites, social media, blogs, new/emerging platforms or mobile device app development

Print Publication or Materials

Entry can include agency guides, program or facility brochures that promote general programs, specialty programs or special events whether for a single program or event or for a series of related events such as a concert series, facility guides, annual reports, etc.

Marketing Campaign

Entry utilized a variety of promotional items (ads/print materials/promotional items, or social media) targeted to promote a specific agency event, program or facility. An itemized list explaining how each item was used in the campaign is required. Individual items used in the campaign may not be entered as single items in other categories.

Class 

(Based on Population Served)
  • Class 1 - up to 50,000
  • Class 2 - 50,001-125,000
  • Class 3 - 125,001 to 250,000
  • Class 4 - 250,000 +
CAP Innovate

The CPRS Awards Program highlights those people, places and programs who embody our INNOVATE strategy from the California Action Plan (CAP).