Submit Your Nomination Today!
This award celebrates creative and effective use of marketing and communications tools that enhance the visibility, reach, and impact of public parks, facilities, or programs. Recognized entries may promote services externally or support internal communications to staff, stakeholders, or current participants. This award emphasizes the process, strategy, and storytelling power behind communications efforts — not just a 'pretty' final product.
Project must have been launched or implemented between November 1, 2024 – October 31, 2025.
Ongoing or one-time efforts are both eligible.
CPRS may award up to 1 (one) award per sub-category/per class.
Class Categories:
- Class 1: up to 50,000 population
- Class 2: 50,001 – 125,000 population
- Class 3: 125,001 – 250,000 population
- Class 4: 250,001 plus population
Choose your sub-category
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Sub-category
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Examples
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Video Storytelling
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PSAs, feature videos, reels
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Web, Apps, & Podcasts
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Website, platforms, podcasts, apps
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Social Media Strategy
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Organic or paid content, platform launches
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Print & Collateral Design
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Season guides, brochures, postcards
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Integrated Campaign
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Multi-platform storytelling for one message
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Award Criteria / Point Value:
1. Telling the Story
Share how this project aligns with your agency’s mission and CPRS’s statewide initiatives such as the California Action Plan and Parks Make Life Better! goals. Choose one or more of the following guiding outcomes to help tell your story:
- Promote physical, emotional, and mental health and wellness
- Support economic vitality of our community
- Create memorable experiences
- Foster social cohesiveness
- Support human development and endless learning
- Strengthen community identity
- Facilitate community problem and issue resolution
- Sustain and steward our natural, historical, and/or cultural resources
- Support a safe, vibrant, attractive, and progressive community
400 word maximum; 20 points
2. Community Need or Challenge and Desired Outcomes
What communications gap or challenge was this effort designed to address? For example, lack of program awareness, confusing registration, poor online presence, equity gap in language or reach. What audiences were you targeting and what outcomes did you want to achieve?
Some thoughts to consider:
- What was the impact if this community need or challenge was not addressed?
- Did your desired outcomes consider and address equity, accessibility, and diversity in your community? How?
400 word maximum; 20 points
3. Innovative Strategy
What made your approach innovative – in format, channel, message or tone? Did you explore new platforms, language accessibility, humor, emotional connections, or unconventional formats?
Some thoughts to consider:
- What various strategies, tools, technology, and resources were used?
- What constraints (budget, team size, urgency) did you overcome with creative strategy?
- Did you collaborate with other agencies or create a public/private partnership to accomplish your goals?
400 word maximum; 20 points
4. Community Collaboration
Who contributed to shaping or sharing your message? Did you co-create content with youth, older adults, or community partners? What did stakeholder input look like (i.e. focus groups, surveys, beta testers)?
Some thoughts to consider:
- How did you ensure diverse community partners and perspectives in your collaborations and problem solving?
- What communications channels did you utilize to ensure all community members or stakeholders were included?
400 word maximum; 20 points
5. Measuring Success
Demonstrate the success of your campaign or communication strategy using measurable outcomes aligned with your original goals. Share how you evaluated the effectiveness of your message, and how the results reflected growth, behavior change, or enhanced understanding of parks and recreation services.
Some thoughts to consider:
- What metrics did you use to know this was a successful program, park, facility, or marketing effort? Consider:
- Web or email analytics
- Social media reach/engagement
- Print circulation
- Survey results or user satisfaction
- Audience testimonials
- Internal comms reach/improvement
- How have you celebrated your success and shared the story to advocate for additional support, awareness, or resources?
400 word maximum; 20 points
6. Award Application Summary
In 150 words or less, please give us a compelling description of your award nomination, highlighting several points from the questions above. Note that this 150-word description may be used in CPRS Award program marketing materials.
Pro Tip: Write this summary as if it will be read aloud or shared on social media channels. In other words, be more narrative and less formal… tell us a story!
Additional Supplemental Information Requested/Required
While not all of this information is required, it will help complete the story you are telling about your nomination.
Video Storytelling: PSA’s, feature videos, reels
- Link (URL) to where the entry can be viewed on-line
- 3 to 5 screen shots or images of the video in use (jpg image)
Web, Apps, & Podcasts: website, platforms, podcasts, apps
- Link (URL) to where the entry can be viewed/heard on-line
- 3 to 5 screen shots representative of applicable social media, blogs or websites (jpg image)
Social Media Strategy: organic or paid content, platform launches
- Link (URL) to where the entry can be viewed on-line
- 3 to 5 screen shots representative of applicable content (jpg image)
Print & Collateral Design: session guides, brochures, postcards, flyers
- Link (URL) to where the entry can be viewed on-line
- Sample of print material(s) (pdf)
Integrated Campaign: multi-platform storytelling for one message
Use of multiple avenues to tell ONE story, i.e. 2 of 4 sub-categories, (ads/print materials/promotional items, or social media) targeted to promote a specific agency event, program or facility. Individual items used in the campaign may not be entered as single items in other categories.
- Itemized list of promotional items and a 2-3 sentence description of how item was used (PDF)
- 1 digital photo or screen shot of each item (jpg image)
- Sample of print materials (if used) (PDF)