California Park & Recreation Society
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Building The Brand PDF Print E-mail
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Wednesday, 18 March 2009 12:24
Branding Parks & Recreation as an Essential Community Service

CPRS goal is to identify broad concepts that both internal and external stakeholders agree are priorities, and are compelling, unique and descriptive of what parks and recreation delivers.

Branding. It is “Topic A” today among organizations of all types, including parks and recreation agencies. We all have a concept of what a brand is, but in today’s terms branding is more than the logo used to identify a product, service or organization. Branding is the process by which a product, service, organization or – in this case – a profession identifies what makes it stand out from all others.

Last Updated on Wednesday, 10 October 2012 08:31
Market Research Report PDF Print E-mail
Written by Administrator   
Friday, 31 July 2009 08:04

CPRS Public Opinion Market Research Discovers
98% of Californian Households Visit a Park Once a Year

For the past year, CPRS undertook a public opinion research study to determine how the public values parks and recreation. This research was in support of CPRS' interest in branding parks and recreation as an essential community service.
Knowing what others say and think about you is critical to understanding and communicating your brand. In this case, our objective was to better understand how Californians and civic leaders perceive parks and recreation, so we targeted the general public and locally elected officials. CPRS is the first organization to have undertaken so comprehensive a study of public perceptions of parks and recreation.

Last Updated on Friday, 09 April 2010 14:41
Economic Impact of Parks PDF Print E-mail
Written by Administrator   
Thursday, 16 July 2009 13:38

Gotham Gazette -

Good Parks Are Good for the Economy
by Anne Schwartz
24 Jun 2009el

By the time the first section of the High Line opened in June to wide acclaim, dozens of new buildings had already sprouted up around it, including a glass-curtained hotel that floats above the park and a series of residential towers designed by world-renowned architects. City officials have predicted that development sparked by reinventing the abandoned elevated rail line as a park will bring $4 billion in private investment and $900 million in revenues to the city over the next 30 years, the Times reported.

Last Updated on Thursday, 16 July 2009 13:45
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