City of Irvine Senior Council Members, along with staff who work directly with Irvine’s senior population, provided feedback that the current catalog, the Irvine Senior Connection, was outdated, hard to navigate, and that the content itself read more like a list of information rather than a helpful, engaging guide. The Irvine Senior Connection provides resources, classes and events offered by the City of Irvine, and is a publication many Irvine seniors utilize to enjoy all the amenities the city exclusively offers. As the senior population in Irvine continues to become more tech and trend savvy, Community Services marketing staff saw an opportunity to collaborate with senior community focus groups and create an updated design that provides relevant and visually driven content that’s easier to navigate and conveniently available online. The goal was to provide a redesigned Irvine Senior Connection that would better meet the needs of Irvine’s diverse, progressive, and ever-changing senior community.
The Community Services marketing team was able to deliver a redesigned Irvine Senior Connection that offers an updated, fresh, and professional design based on the feedback received. . The new design relied much more on visual representations of information and resources, rather than lists of programs, activities, and events. In the former design, information was presented squared and boxy, and was organized into haphazard lists of various resources. The redesign addressed these problems by including the use of brighter, more eye-catching colors, organic shapes, and uses larger photos as visual cues to help readers navigate the information. These visual aspects create a more purposeful design and display of resources. Lastly, this newly designed Irvine Senior Connection is now conveniently available online and offers in-text bookmarks and links to make the digital catalog of classes easy to navigate.
Moreover, by working directly with City of Irvine employees and Senior Council Members who are heavily involved in of the senior community, the Community Services marketing team was able to address the issues in a collaborative effort, and by doing so, provided a purposeful, relevant design-focused print/digital publication that will empower the senior community in Irvine to take advantage of the many recreation activities, classes, and community events the Irvine offers. |