Who We Are Campaign

Who We Are Campaign
Cordova Recreation & Park District
Marketing & Communications Award of Excellence

Cordova Recreation & Park District (CRPD) is an independent special district established in 1958. CRPD proudly serves communities within Sacramento County including the City of Rancho Cordova and the communities of Gold River, Larchmont, Mather, Riviera East, Rosemont East and additional unincorporated portions of Sacramento County.
 Many residents have difficulties understanding which agency might be responsible for various services and whether the service is a function of city, county or other local government. Particularly, many residents often assume the City of Rancho Cordova is the service provider for parks and recreation in the area. One of CRPD’s goals has been to help educate the community on their role as the park and recreation service provider in the community.
 Through input received from community outreach, CRPD staff isolated key topics to develop the Who We Are campaign. This campaign features five videos covering topics including:  Welcome to CRPD!, What is a Special District?, Making Cents of it All, What We Offer, and Where We Are Going. As of the date of this application submission, three episodes have been published and two are in the process of being developed. With three episodes currently published, CRPD has received an amazingly positive response from not only the residents but staff and other agencies as well. The videos have also served as an information reference whether it be on the CRPD website, at community centers or when out at community events.