City of Temecula: Park Adventures

City of Temecula : Park Adventures
City of Temecula
Marketing & Communications Award of Excellence

Around & About Temecula: Park Adventures Series takes viewers on a virtual tour of all the parks located in the City of Temecula.  This Series that features the City of Temecula’s vast park system where we rediscover familiar parks and introduce new parks.  We began our journey at Temecula’s oldest park the Ronald Reagan Sports Park.  Parks enrich our lives while adding value to our homes and neighborhoods:

PLAY: Safe, outdoor play space for our kids today and as they grow.
NATURE: Beauty and serenity, so close to home.
EXERCISE: Healthy movement makes it easy to stay healthy moving at your own pace.
POSITIVE SPACES: Free-time fun away from trouble.
GATHERING PLACES: Socializing and learning, bringing us together on common ground that connects us all sharing good times.
FOREVER: Valued today and always.

Temecula has over 40 parks, some big, some small, and our goal is to get viewers to explored all of them.  Our online journey visits every park to experience the amenities and provide some history or interesting facts along the way.  We encourage everyone to get outside, experience Temecula’s diverse parks, and even discover new ones, just beyond your own back yard!  All episodes are available on TemeculaCA.gov/ParkAdventures.
TCSD’s mission is to create community through people, parks, and programs.  Temecula’s digital media communications raise awareness of California’s Parks & Recreation opportunities as essential community services, supporting these objectives from the Parks Make Life Better branding campaign:

Build Loyalty: Many residents bring their families each year to Temecula’s parks, programs, events, services, and facilities for Temecula’s activities continuing to support our vibrant community.
Stimulate Growth: continuing to receive increasing views and shares which translate into more residents attending our events and overall general awareness.
Attract Talent: Social media posts allow TCSD to inspire, connect with, and recruit the next generation of Park & Recreation professionals.
Involve Public: Community engagement builds strong relationships ultimately benefitting our community. Public interviews document testimonials and perspectives about Temecula’s events and programs.
Gain Support: Obtain resources and support by providing beneficial programming that creates a sense of pride in our community, enhances the quality of life, and promotes social cohesion.

Temecula has evolved from a ‘stop-along-the-road’ to a desirable live, work, and play that is engaging, collaborative, diverse, inclusive, innovative, entrepreneurial, and creative, all while retaining our small town feel with big city amenities.