Parks Make Life Better!

Parks Make Life Better!® Branding Campaign

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Parks Make Life Better! logo

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The goal of the Parks Make Life Better!® branding campaign is to raise awareness of the benefits of parks and recreation throughout California and to raise the status of parks and recreation as a vital community service. When all 525 park and recreation agencies in California unite under one banner and communicate clearly and concisely the key messages of the Parks Make Life Better!® branding campaign, we will reach our brand objectives:

  • Build loyalty for parks and recreation services
  • Heighten the profession's bargaining power and independence
  • Stimulate growth
  • Attract talented people to the profession
  • Involve the public
  • Gain greater resources and support

This campaign is far more than just placing the Parks Make Life Better!® logo on your activity guide or staff shirts. It is a movement that relies on every staff person who has any contact with the general public to understand that his/her actions help shape the brand that is Parks Make Life Better!®.

CPRS has created a wealth of information and resources on branding parks and recreation. Please find below the information you need to start or continue your work on the brand Parks Make Life Better!® .

Thank you to our friends at the KYA Group.

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