Marketing & Communications Award of Excellence

Marketing & Communications Award of Excellence
2019 Award Recipients

City of Norwalk

City of Norwalk

The 'We Have' Project
Digital Media - Video, Class 2

City of Roseville

City of Roseville

Roseville Aquatics Recruitment Video
Digital Media - Video, Class 3

County of San Diego

County of San Diego

Trail Etiquette Video
Digital Media - Video, Class 4

City of Chino Hills

City of Chino Hills

Chino Hills App
Digital Media - Web/Social Media, Class 2

City of Irvine

City of Irvine

Orange County Great Park Website & Social Media
Digital Media - Web/Social Media, Class 4

City of Paso Robles

City of Paso Robles

Paso Robles Recreation Guide & Marketing Campaign
Marketing Campaign, Class 1

City of Burbank

City of BurbankExperiential Marketing Campaign, Pop Ups in the Park
Marketing Campaign, Class 2

City of Roseville

City of Roseville

Celebrate Downtown Marketing Campaign
Marketing Campaign, Class 3

City of Long Beach

City of Long Beach

Agents of Discovery Augmented Reality for Park Exploration
Marketing Campaign, Class 4

City of Cotati

City of Cotati

Explore Cotati Activity Guide
Print Publication, Class 1

City of Pico Rivera

City of Pico Rivera

Pico Rivera Parks & Recreation Summer 2019 Guide
Print Publication, Class 2

About the Marketing & Communications Award

This award recognizes excellence in print, audio visual or electronic communications that (1) externally promote the agency’s public parks, facilities, recreation or leisure services programs and have successfully demonstrated an increased level of public awareness or (2) are used to enhance the agency’s internal communications to staff, policy makers, or current program participants.

One Excellence Award may be awarded in each category and each class. 

Marketing & Communications Award Categories

Categories

Digital Media-Videos

Entry can include television, public service announcements or informational videos

Digital Media-Web/Social Media

Websites, social media, blogs, new/emerging platforms or mobile device app development

Print Publication or Materials

Entry can include agency guides, program or facility brochures that promote general programs, specialty programs or special events whether for a single program or event or for a series of related events such as a concert series, facility guides, annual reports, etc.

Marketing Campaign

Entry utilized a variety of promotional items (ads/print materials/promotional items, or social media) targeted to promote a specific agency event, program or facility. An itemized list explaining how each item was used in the campaign is required. Individual items used in the campaign may not be entered as single items in other categories.

Class 

(Based on Population Served)
  • Class 1 - up to 50,000
  • Class 2 - 50,001-125,000
  • Class 3 - 125,001 to 250,000
  • Class 4 - 250,000 +

Evaluation Criteria for the Marketing & Communications Award

Challenge: Describe the marketing and/or communications challenge or goals the entry addressed. [250 word maximum] (20 pts)

Resourcefulness: Extent the entry reflects creative vision, artistic aptitude, innovative graphic design, and was aesthetically pleasing. Describe the role of staff or community focus groups, if any, during the development phase. [400 word maximum] (25 pts)

Execution: Extent the entry communicated consistent and effective message(s) that supported the goal(s) of the marketing/communications effort. [400 word maximum] (20 pts)

Accomplishment: Extent the entry resulted in a noticeable positive change, increased participation or attendance or significantly advanced awareness of park and recreation services in the community. Include reference to analytical tracking tools or reports if available. [400 word maximum] (25 pts)

Mission: Extent the entry organized and communicated a consistent and effective message that supports the mission of the profession and / or promotes the Parks Make Life Better!® campaign. [250 word maximum] (10 pts)

CAP Innovate

The CPRS Awards Program highlights those people, places and programs who embody our INNOVATE strategy from the California Action Plan (CAP).