2023 Marketing & Communications Award of Excellence

Marketing & Communications Award of Excellence
2023 Award Recipients

Awards of Excellence

City of Fremont

Fremont's Summer Camps Recreation Guide
Print Publication or Materials, Class 3
Profile

City of Rancho Cucamonga

The Grapevine
Print Publication or Materials, Class 3
Profile

City of Santa Ana

CULTURA: A Community Connection Guide
Print Publication or Materials, Class 4
Profile

City of Whittier

Whittier's Summer at the Parks Influencer Marketing Program
Marketing Campaign, Class 2
Profile

Conejo Recreation & Park District

60th Anniversary - Celebrating the Conejo Recreation

Marketing Campaign, Class 3
Profile

Los Angeles City Recreation and Parks

PlayLA Adaptive
Marketing Campaign, Class 4
Profile

City of West Sacramento

July is West Sac Parks Make Life Better Month!
Digital Media - Social Media, Class 2
Profile

Southgate Recreation & Park District

Parks Make Life Better Campaign
Digital Media - Social Media, Class 3
Profile

City of Roseville

National Gold Medal Award Video
Digital Media - Video, Class 3
Profile

Jurupa Community Services District

Friday 411 with JCSD
Digital Media - Video, Class 2
Profile

Riverside County Regional Park & Open-Space District


Santa Ana River Bottom Collaborative Website

Digital Media - Web & Mobile, Class 4
Profile

Marketing & Communications Award Categories

Categories

Digital Media - Video

TV, public service announcements, informational videos

Digital Media - Web & Mobile

Web sites, podcasts, new platforms, mobile apps

Digital Media - Social Media 

Social media 

Print Publication or Materials

Agency guides, program or facility brochures, annual reports

Marketing Campaign

Use of multiple avenues to tell ONE story, i.e. 2 of 4 sub categories

Class 

(Based on Population Served)
  • Class 1- up to 50,000
  • Class 2 - 50,001 - 125,000
  • Class 3 - 125,001 - 250,000
  • Class 4 - 250,001 +

About the Marketing & Communications Award

This award recognizes excellence in print, audio visual or electronic communications that (1) externally promote the agency’s public parks, facilities, recreation or leisure services programs and have successfully demonstrated an increased level of public awareness or (2) are used to enhance the agency’s internal communications to staff, policy makers, or current program participants.

One Excellence Award may be awarded in each category and each class. 

2023 Evaluation Criteria for the Marketing & Communications Award

Telling the Story: Share how your program, park, facility, or marketing effort supports our California Action Plan and Parks Make Life Better! goals.

Community Need or Challenge and Desired Outcomes: Outline the community need or significant challenge your program, park, facility, or media project intended to answer/solve. Describe the desired outcomes you were looking to achieve.

Innovative Approach(es): Detail how your approach was different, new, or innovative in addressing your community need/challenge and reaching your desired outcomes.

Community Collaboration: Describe the role policy makers, staff, community members, partners and/or stakeholders played in reaching your desired outcomes.

Measuring Success: Specify, through measurable results, how you know you reached your desired outcomes as outlined above. Did the entry create a substantial community benefit, improve operational efficiencies, create new or increased value in the community or significantly enhance the provision of park and recreation services? How do you know?

Award Application Summary: In 150 words or less, please give us a compelling description of your award nomination, highlighting several points from the questions above. Note that this 150-word description may be used in future CPRS Award program marketing materials. Be sure it is representative of what you'd like not only our award judges but also general members, to read about your award nominee!

Additional Supplemental Information Requested/Required

Digital Media - Videos: Television, public service announcements or informational videos
a) Link (URL) to where the entry can be viewed on-line
b) 3 to 5 screen shots or images of the video in use (jpg image)
c) If you are not a park and recreation agency and are submitting an application on behalf of a 
park and recreation agency/program/facility/park, please include a letter from said agency denoting 
they know you are submitting this award application. (PDF)

Digital Media - Web/Social Media: Web sites, social media, blogs, new/emerging platforms or mobile 
device app development
a) Link (URL) to where the entry can be viewed on line
b) 3-5 screen shots representative of applicable social media, blogs or websites (jpg image)
c) If you are not a park and recreation agency and are submitting an application on behalf of a 
park and recreation agency/program/facility/park, please include a letter from said agency denoting 
they know you are submitting this award application. (PDF)

Print Publication or Materials: Agency guides, program or facility brochures that promote general 
programs, specialty programs or special events whether for a single program or event or for a 
series of related events such as a concert series; facility guides, annual reports, etc.
a) Sample of print material (PDF)
b) If you are not a park and recreation agency and are submitting an application on behalf of a 
park and recreation agency/program/facility/park, please include a letter from said agency denoting 
they know you are submitting this award application. (PDF)

Marketing Campaign: Use of multiple avenues to tell ONE story, i.e. 2 of 4 sub categories, 
(ads/print materials/promotional items, or social media) targeted to promote a specific agency 
event, program or facility. Individual items used in the campaign may not be entered as single 
items in other categories.
a) Itemized list of promotional items and a 2-3 sentence description of how item was used (PDF)
b) 1 digital photo or screen shot of each item (jpg image)
c) Sample of print materials (if used) (PDF)
d) If you are not a park and recreation agency and are submitting an application on behalf of a 
park and recreation agency/program/facility/park, please include a letter from said agency
denoting they know you are submitting this award application. (PDF)

CAP Innovate

The CPRS Awards Program highlights those people, places and programs who embody our INNOVATE strategy from the California Action Plan (CAP).