Following the pandemic of 2020 and the subsequent shutdown of the City of Folsom Parks & Recreation Department’s programs, services, and events, reopening proved to be challenging but none more than our Fun Factory Preschool Program. After a year of distance learning and parents finding alternate childcare, the personal connection to this program had been lost. Many of our preschool classes had several restrictions set by the county of public health, which included class sizes and mask restrictions. The City of Folsom Parks & Recreation Department was challenged with how to reconnect with our community, regain their trust to have their children be a part of our programs safely, and highlight this important preschool program as the first step to our community’s children's educational journey.
Without being permitted to have parents in the classrooms due to public health concerns, gaining the trust of parents was going to be a tough task. With the growth of our social media online presence during the pandemic, this became the main focus to highlight the program, curriculum, and educators. Folsom Parks & Recreation assembled a work team to engage with the program’s teachers, strategize areas that need to be emphasized, creatively showcase the program’s curriculum, and create a personable connection with our community in hopes of regrowing this program. This goal would be achieved through a series of short videos highlighting activities and projects completed by students, getting to know our teachers with story times, and finishing with the production of a fun video titled, “Are You Smarter Than A Fun Factory Preschooler?” |