Why have you chosen to run for the CPRS State Board of Directors?
I have chosen to run for the CPRS State Board of Directors because I believe deeply in CPRS’s mission to ensure the success of its members and in its vision of uniting professionals committed to improving lives. The opportunity to serve on the State Board is a chance to not only contribute to this vision but also to actively embody the C.A.R.D. framework: connecting members, advocating for our profession, providing valuable resources, and fostering professional development.
By serving on the State Board, I would be in a position to connect members across California, facilitating the sharing of knowledge and best practices, especially as we navigate the evolving challenges facing our communities. I am passionate about advocating for the essential role of parks and recreation, ensuring our members have the legislative and financial support needed to sustain and grow their programs. Additionally, I am committed to expanding access to resources that help professionals elevate their services and position their agencies as vital community assets.
Throughout my career, I have been determined to face challenges head-on and find solutions that best support our membership, even in difficult circumstances. This determination will allow me to foster stronger bonds between the members and the State Board, ensuring that we work collaboratively to overcome barriers and achieve success together. My experience as a former Region 4 Representative and current State Board Secretary/Treasurer has given me insight into the diverse needs of our members, particularly those shaped by geographical and financial barriers.
As part of the State Board, I will focus on developing our members’ skills and capacities, empowering them to lead in their communities and adapt to the unique challenges they face. Whether through professional development, advocacy, or resource sharing, I am dedicated to ensuring that all members—regardless of their location or circumstances—feel supported, connected, and able to thrive within CPRS. Running for the State Board offers the opportunity to expand on this work and continue making a meaningful impact on our profession.
What personal attributes, skills, or knowledge would you bring to the State Board of Directors if elected?
With more than 27 years of experience in the recreation field, much of it with District 11 agencies, I have developed a deep understanding of the challenges our profession faces, particularly in areas like budgeting, revenue generation, and resource allocation. Throughout my career, I have learned the importance of creative problem-solving to continue delivering high-quality services to our communities, even in times of financial constraint.
One of the personal attributes I bring to the table is my passion. I believe that passion is essential to achieving success in any role, especially when it comes to serving both the community and our professional membership. My passion drives my "why"—the reason I am so dedicated to improving our field and enhancing the lives of those we serve.
In addition to my passion, I am committed to helping others by advancing education, building stronger professional connections, and expanding the resources available to our members. If elected to the State Board of Directors, I aim to leverage my experience, skills, and enthusiasm to support our profession and ensure we continue to grow and thrive.
What is the greatest challenge our profession faces and how will you lead to address that challenge?
The greatest challenge facing our profession today is adapting to evolving community needs while overcoming significant funding constraints. In recent years, California’s Parks and Recreation agencies have been tested by a combination of shrinking budgets, the aftermath of the COVID-19 pandemic, and increased demand for inclusive, accessible, and innovative programming. These challenges have required us to step beyond traditional, “cookie-cutter” approaches to programming and redefine our role as essential providers of not just physical health resources but also mental and emotional well-being for our communities.
One of the most pressing challenges is proving and reinforcing the value of parks and recreation as an essential community service. Our profession plays a critical role in fostering community resilience, especially in times of crisis. Whether it's providing a safe space for recreation, promoting mental health through outdoor activities, or creating inclusive programs that meet the unique needs of our diverse populations, our field is at the forefront of enhancing the quality of life for Californians.
As a leader, I am committed to addressing these challenges by equipping our members with the tools and resources they need to advocate for the value of parks and recreation within their own communities. This includes advancing education, promoting innovative program development, and expanding access to financial and legislative advocacy resources. In my current role as Assistant Director for the City of Lancaster and as a CPRS State Board Secretary/Treasurer, I am dedicated to fostering a culture of collaboration and ensuring that all professionals have access to the support they need to navigate these challenges effectively.
My leadership approach is rooted in empowering CPRS members to continue pushing our profession forward. Whether through providing educational opportunities, advocating for funding at the state and local levels, or simply connecting professionals with one another, I will work to position our members as vital contributors to the health and well-being of our communities.
Please share relevant leadership experiences outside of your work environment.
Victoria Reyna, CPRE, brings a wealth of leadership experience that extends far beyond her professional role as Assistant Director of the City of Lancaster's PARCS Department. Her deep commitment to service is reflected in her extensive involvement in professional organizations, certifications, and community leadership roles.
Professional Leadership Roles:
- California Park & Recreation Society (CPRS):
- Secretary/Treasurer, State Board (2023–2025)
- Region 4 Representative (2021–2023)
- President, CPRS District 11 (2018–2019)
- Director of Board Relations, CPRS District 11 (2019–2020)
- Secretary, CPRS District 11 (2016–2017)
- Corresponding Secretary, CPRS District 11 (2007-2009)
- Member since 2001
- National Recreation and Park Association (NRPA):
Professional Certifications:
- Certified Park and Recreation Professional (CPRP), 2019 - 2023
- Aquatic Facility Operator (AFO), 2021 - present
- Certified Park and Recreation Executive (CPRE), 2023 - present
Community Leadership Roles:
- Office Employees Association:
- Dorothy Grant Innovations Academy:
- Member, School Site Council (2022–present)
- Fontana Unified School District:
- President, Parent Action Committee (2015–2017)
- Saint Madeline’s Catholic School:
- President, Parent Teacher Organization (2009–2011)
Victoria’s dedication to advancing the field of parks and recreation, along with her passion for community engagement, education, and leadership, underscores her profound impact on both her profession and her local community.